• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

What is Google Local SEO?

In local SEO, you aim to improve the performance of your business and website to ensure that it is ranked higher in local results for local searches. You can also employ other methods to increase the online visibility of your business.

Local SEO is an essential component of your online marketing strategy if your a local business seo business. It can help you reach more customers and grow your business.

Keywords

Google local search engine optimization (SEO) is a strategy and a set of techniques that you employ over time to increase your company's visibility for local search terms on Google. These search terms indicate that someone is searching for a specific business within their area.

It is important to identify the most relevant terms that your potential customers search for when seeking out products or services similar to yours in order to be found on local search results. To locate these terms and others that might be related, utilize keyword research tools.

Once you've identified your list of ideas, you can begin to incorporate them into your website copy. This will allow you to increase your rank in search results and bring more traffic to your website from areas within your local area.

Another aspect to think about is the type of keywords that you target. While national SEO targets keywords that are relevant to your business , but don't require a geographic qualifying word local SEO requires you to target keywords that indicate that the searcher is searching for a specific company in their area.

It's a great way to begin local SEO. Make your list of the most sought-after services that you provide and the locations that you offer services to. This will give you numerous suggestions for the types of keywords you should be looking for.

Next, look at your competitors to see which keywords they are using. To get a clearer picture of their local SEO efforts, examine their Google Business profiles.

Not last, think about your business' name and address. This is called NAP and should be consistent across your listings for your business, including on your website. This will ensure that Google will consider your business legitimate when it ranks local results on relevant searches.

Alongside the name and address of your business, you must be sure that all your social media accounts as well as other online presences reflect your actual address and contact details. These details will aid in ranking for local terms and improve your visibility on Google Maps.

On-page optimization

Incorporating localized content on your website can assist you in ranking higher in search engine results pages (SERPs) for keywords that are relevant to your business. This can increase your visibility and customer satisfaction.

Utilizing keywords with high volume in the title, header and meta description of your page will help your site get more visibility in Google's results. Additionally, highlighting customer success stories or case studies on your site could help increase your conversion rate and get your site more traffic.

As with all SEO, you need to update your website regularly with fresh content. Whether it's new product information, blog posts, or social media updates it's crucial to keep your site up-to-date and regularly optimized for local SEO.

Optimizing your website for local searches is simple if your NAP (Name. Address. and phone number) is uniform across all platforms. This includes your website, GMB listing and other directories on the internet.

In addition, you should ensure that your URLs and titles for services correspond to specific regions of the world. For instance, you may have one of the service keywords like "boiler installation" and a different service keyword, such as "burst pipe repair."

Local schema can be used to add structured data to each page on your website. This can aid you in ranking in local search results, as well as the notorious "snack pack" that Google sorts out for local searches.

Finally, you should maintain an ongoing relationship with your customers and encourage them to leave reviews on websites that allow them to leave reviews. This will improve your website's reputation, which in turn will increase your rankings on SERPs. This will also help encourage more local business leads to get in touch with you.

Local search is expanding rapidly and it's essential for businesses to profit of this trend. To achieve this you must understand how to maximize your efforts, and ensure that you're optimizing for local SEO in the right way. This will give your company a a competitive edge and will help you expand your business.

Google My Business (GMB) listing

A Google My Business (GMB) listing is essential for any local business that conducts business online. This is a free tool which allows you to enhance your profile on Google and increase your online visibility.

GMB helps you reach out to customers by displaying your name , location, hours of operation and more in results from searches. It makes you stand out from your local competitors.

An updated and comprehensive GMB profile can significantly boost your local SEO ranking. Furthermore, it offers an opportunity for customers to leave reviews on your GMB page.

Another benefit of a GMB listing are the ability to make estimates or make appointments. This feature makes it simple to find the services you require and make an appointment in a short time.

When it comes time to create a GMB listing, you should ensure that your contact details are correct and up-to-date. This includes your name, address as well as your phone number. Also, you should include your website's URL as well as social media links to your GMB listing.

After you've updated the Google My Business listing, be sure to check back on a regular basis. It's possible that Google may update your listing if they notice any mistakes in your information.

It is also crucial to include images of your company on your GMB listing. These photos will help you get more local visibility and encourage Google users to visit your business.

Geo-tagging is a great way to accomplish this. Google will display your photos in conjunction with search results for nearby places.

It is a good idea to create a location group for each of your business locations. This will ensure that all your listings are displayed in the same Google location and make it easier to manage them.

In addition to having a complete GMB profile, you must also ensure that your hours of operation are correct. This will improve the ranking of your site in the local map pack as well as your conversions to customers.

Reviews

In simple terms, Google local seo is the practice of optimizing your business's site and Google My Business (GMB) listing for local-specific keywords. These keywords are used to help local customers find businesses that provide services close to them. The goal is to improve your search rankings to ensure that you appear in the "local pack," which appears at the top of the search results page when a potential customer enters a search-related or purchase-related service-related keyword into Google.

Reviews are an essential part of local SEO because they provide search engines with valuable information about your business's reputation. This information can be used to determine your search ranking.

According to BrightLocal consumer survey data 84% of people are influenced by reviews more than personal recommendations when selecting local businesses. It makes sense that Google prominently showcases reviews on its local properties.

If your reviews aren't adequate they could result in losing potential customers and your ranking. It is important to keep track of your reviews and respond promptly to any negative comments. You can also use technology to manage all your reviews from one location.

Review quantity, diversity and speed are the three important metrics that impact your local rank on Google. Moz discovered that 15% of a business’s local rank is affected by these three factors.

Reviewing your business regularly will also improve your search rankings because it lets potential customers know your business is up-to-date and don't have a bunch of old reviews. 73% of people aren't interested in companies that have reviews that are older than 3 months.

Keeping an eye on your reviews is vital since they can help you spot and eliminate fake reviews from your Google My Business (GMB) page. Google will notice if and when you respond quickly to reviews. This will demonstrate that you take customer service seriously and are concerned about the opinions of your customers.