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Online Shopping Figures For the UK

The online retail market has been growing continuously since its inception. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have risen significantly in the UK in recent years. According to data from 2023, the B2C online market is expected to reach almost $120 billion in the next year. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers turn to online retailers to make their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives consumers to buy online. To help you do this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as informative.

Fashion is the most popular retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving your home. Electronics is the second most popular with 16% of the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.

When asked why they shop online Shopping figures uk, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison while 37% stated that they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online is now a part of the daily routine for many UK consumers. Whether it's to buy groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made an online purchase within the last year. Shoppers can select from a wide range of payment options and also decide when and online shopping figures Uk how their purchases delivered.

While there are many reasons for online shoppers to shop Some of the most common include convenience price, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as another advantage, while 37% cited a wider range of choices as well.

Online shopping habits of UK consumers are also becoming more environmentally conscious. For example 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if believe that their packages are not being delivered in environmentally friendly packaging.

In addition to lessening their environmental impact, some customers are also seeking to make their shopping experience more personal. For example, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This allows them to avoid the return process and get what they want quicker.

It is interesting to note that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British consumers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age group

Shopping online in the UK is a very popular pastime for many people. Clothing and accessories are among the most popular purchases followed by groceries and entertainment such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also simple to compare prices and products online shopping figures uk when making these types of purchases.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also important to know how long each segment of customers spends online. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is because the younger generation is time-poor and online shopping figures Uk uses a variety of devices to accomplish online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to experience products before making a final decision. This does not mean they will not buy online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to demand and expect free delivery on all their purchases. Additionally, they tend to drop their carts if they believe that shipping costs are too high. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion household and garden products as well as consumer electronics and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.

The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62% of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other items available, including jewellery, kitchenware, and sports equipment.

As a result, online shopping is becoming more popular as a method to find the most affordable prices on these items. Some analysts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.

While some retailers are struggling to deal with the rise in online shopping, others are thriving. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.

The trend for buying these products online is expected to continue to grow in the coming years. As the number of internet users continues to grow it is expected that online shopping will be more popular in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European ecommerce market. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great opportunity for retailers to build their online presence and provide an effortless shopping experience online.

In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.

Online shopping is a significant portion of the UK retail economy, with some estimates suggesting that it could account for three-quarters of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.

57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals and the 37% who say that there's a greater selection of merchandise available online are behind. This is in contrast to Europe where a larger percentage of consumers stated lower prices as the primary reason for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option over the last year.

A robust return policy on the internet for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) look up the return policy of a retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.