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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty, tech and more.

ASOS offers over 850 brands in tall, petite and curvaceous ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its main target market. The company initially raised startup funds by selling inexpensive replicas of clothes worn by celebrities like Sienna Miller and Data Center Cables Kate Moss. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would provide the highest returns.

The ASOS website has a variety of products and sizes including maternity clothing and accessories, plus-size clothing including stationary and shoes. It also has a selection of style guides and #AsSeenOnMe posts to inspire. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers seamless shopping, with saved items sync and quick checkout. The app shows stock information to help prevent disappointment when an item is not in availability. This is an excellent illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It provides clothes for women, men and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can buy clothing online, at over 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made of linen, cotton and silk blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and can go up to around 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and make it more future-proof. It is now able to send visual merchandising design and briefs at a rate that is unprecedented efficiency, efficacy, and simplicity. The company also makes use of StyleShoots all-in-one photography equipment, which immediately remove clothing from their backgrounds. They can then be uploaded into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the UK’s oldest department stores, offers an array of clothing and other products. It has a variety of brands, and offers regular discounts and sales. In addition the company provides a variety of services to help customers locate what they're looking for.

The retailer started in London in 1778, as a drapers' shop. Through the years, it has expanded into a massive department store chain with global reach. It is a renowned fashion retailer, known for Dishwasher Safe Non-Stick Cookware its exclusive brands and designer clothing. It has a huge online presence.

While a few Debenhams stores have closed due to the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The purchase highlights the growing power shift away from brick-and mortar retailers to their more agile online counterparts. This trend is likely to continue as sales at physical stores continue to decline.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as accessories. It has different lines including Boutique, Collections and Style. The company also offers an option to stylists that suggest clothing based on the user's personal style and preferences. This is a fantastic feature for fashion-conscious or indecisive individuals.

In the past, a visit to London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's cavernous interior full of makeup, shoes and clothes to explore as you navigated its escalators with mirrors to the beat of pounding house music. However the fortunes of the company have changed towards the downwards and it now appears like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be nearing the brink of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street shopper could be to catwalk fashion. However, this is what killed it. When Asos and Boohoo started offering the same fashions at lower prices, consumers have stopped coming to the shops in masses.

Misguided

Missguided is a UK fashion website that sells trendy pieces inspired by celebrity style. Its website is feminine and has a an all-white and pink theme. It also features different female models and clothes on its website. The site provides free next-day delivery as well as students can avail a discount for customers.

The site is targeted at the 16-34 age group and has an extensive selection of products. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes for the same market. The website is adorned with bold headings and features images of clothing products. Boohoo allows users to sign up to their newsletter and receive emails regarding new products.

The company was established by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022 Missguided went into administration, with millions of dollars owed to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and produced in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on a model that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This demographic, which consists of people under 30 years old, represents a massive market segment in the world.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus programs. The company also puts a lot of emphasis on employee health with gyms in the workplace and free healthcare cash plans, and mental health services. The company is known for its commitment to ensuring that sizes are inclusive. It offers detailed size charts for clothing sizes to assist shoppers in finding the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also purchase food items, household products and DIY tools. The site also offers a variety of international brands and products.

Visit River Island for fashionable pieces inspired by celebrity style and catwalks, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture inspired styles. These are great for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also have a wide range of household goods like unique tea caddies.