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That's it! Short, simple, sweet - and to the point. When you follow this model it allows you to easily present your IFO to your prospect in an authentic manner so they can efficiently decide whether they opt-in or not. And, using this model will in fact build your list as opposed to more traditional models where you merely put all your content online without presenting the visitor an opportunity to decide on whether they want your IFO or not before proceeding.

Lighting and visual. A band may or may not have a visual element to their performance, but you must always assume that lighting is necessary when organising a concert. Basic stage lighting is all that is really necessary, but if your budget is large enough, try to make it spectacular. You may need to hire lighting from an audio visual specialist and even a lighting technician to operate them, but the end result is definitely worth the hassle.

His promptly downloadable audio files extolled the virtues of what he termed 'Passive Income', whereby you can release yourself from the daily drudge of the long work day and free up hours of your precious time by creating an income stream that is on autopilot 24/7. All of this done without the aid of a safety net! I was hooked, so I bought his package (first time I had used my Credit Card on the net - very scary thought) and downloaded the audio files (first time I had downloaded something as well - what is a ZIP file)? Anyway, I was gobsmacked (no pun intended) and thought this could work as a sort of get rich slow scheme!

Meaning a specialist in the area of the product or business you want to focus on. This person could be a doctor, a chiropractor, your dentist, a financial planner, or another professional who understands your field. They don't have to endorse your product, just be in the same field, and you would offer to give their clients a free report on an interesting subject.

specialist Teknisi audio Lakissa noticed things were slowing down at work. Her boss told her she would have to cut her staff in half. After a few more month's she was called in the owner's office. He said he was very sorry, but he was closing the business. He had lost money for a few months trying to save the company but it just wasn't working out.

We want to create a distinction between the experienced professional and the charlatan. Being a specialist in your niche does that - I make this notion part of my own hypnoterapy training diploma and work out a congruent message from within that niche with all my students. That is how important I think it is to do this at the hypnotherapy training stage.

All goes well for a while, then low and behold, within minutes of his the second video, you get the first glitch - the website he shows has a different interface as it is an updated version. I go to bed dejected!

So what are the disadvantages? Well you've got to write it and writing takes longer than talking. You also need to be more fussy about things like spelling and grammar. Another disadvantage is that they generally don't command very high prices.