Greatest man who ever strode down Fleet Street: Lord Northcliffe

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작성자 Marlon Mcafee
댓글 0건 조회 4회 작성일 24-09-22 13:48

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The Mail soon became the best-selling paper in the world, with more than a million copies sold daily. It was fiercely independent, but espoused a Conservative, Unionist and imperialist view of the world.

What has never been disputed, however, was that the mercurial Alfred Harmsworth, who later became Baron and Viscount Northcliffe, known to all as 'The Chief', shaped the modern media like no one else — and continues to do so to this day.

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It was at the Royal Geographical Society that Lord Northcliffe launched an Anglo-American bid to claim the North Pole in 1894 (it failed, although he did end up with a 43-square-mile patch of ice named 'Alfred Island' in his honour).

Yet Northcliffe was adamant that the soldiers in the trenches were being betrayed by a lack of proper artillery ammunition. Back in Britain, he was accused of sedition and the Mail was, famously, burned on the floor of the Stock Exchange.

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This week, the award-winning historian was invited to celebrate publication of his book with a special centenary lecture at London's Royal Geographical Society (RGS), organised by Viscount and Viscountess Rothermere on behalf of the Harmsworth family.

However, his health was failing. In 1921, he embarked on a round-the-world tour and contracted the malignant endocarditis which cost him his sanity and, ultimately, his life. At his funeral in August 1922, more than 7,000 people, many of them war veterans, lined the streets to pay their respects.

Introducing the lecture, the fourth Viscount Rothermere, chairman of the Daily Mail, explained how the Northcliffe legacy lives on: 'He has been an inspiration to newspapermen for over a century. He continues to be the soul of our newspaper to this day.'

Alfred was born in poverty in 1865, the eldest of the 14 children of Alfred and Geraldine Harmsworth (11 of them would reach adulthood). In 1867, the family moved from Dublin to London, where Alfred senior qualified as a barrister.

He would also shape world history. For, as Lord Roberts acknowledged: 'This was the man who directed much of the conduct of the First World War with ideas that would be used in the Second World War, too.'

A century on from the death of 'the greatest newspaperman' in British journalism, the media world gathered this week to hear eminent biographer Andrew Roberts describe the extraordinary life and achievements of Lord Northcliffe, the founder of the Daily Mail.

After cutting his teeth as the innovative editor of Bicycling News (he loved cycling), Harmsworth set up a magazine called Answers to Correspondents, packed with stories under headlines such as 'How To Cure Freckles' or 'What The Queen Eats'.

Other demands, such as the use of convoys and a smaller War Cabinet, would go on to become military orthodoxy. The new Prime Minister, David Lloyd George, duly sent Northcliffe off to the U.S. to rally assistance for the UK. On his return, he ran the ministry for propaganda in enemy countries.

Any sensible politician wanted to be in it, even if the Conservative Prime Minister, the Marquess of Salisbury, observed sniffily that it was 'written by shop boys for shop boys'. There were very many more shop boys than marquesses in late Victorian Britain, however, and they had a thirst for knowledge.

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